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Imagine how many problems around the world we can begin to solve if we use our insight into human needs, combine it with all our available knowledge and technology, and make use of our creativity…

INDEX: Views Summit gathers some of the world’s leading creative thinkers together with young designers, researchers, politicians, government representatives and business leaders in Copenhagen & Malmö, 25-28 September 2005.

They are presented to five challenges in the fields of Body, Home, Work, Play and Community that are common to many people around the world.

By using new design processes the creative thinkers have to develop suggestions for new solutions to inspire future initiatives and to show the potential of “Design to Improve Life”.

Learn more about the INDEX: Views Summit click here

Pictures from the Process Exhibition


Posted by Hans Henrik H. Heming on October 11, 2005 | Permalink | Comments (0)

Follow-up on "Play" outcomes

Key outcomes of the Views Design Lab on Play - specifically on the importance of finding the "DNA of Play" and using it for the development of new digital and technological play tools - will be used in an international symposium on new technology and children's play.

The symposium is organised by INDEX: Views Creative Leader, Professor Henrik Hautop Lund from University of Southern Denmark, and features presentations from MIT Media Lab, Japan, France, Italy, UK and Denmark. It takes place Thursday 6th October 2005 at the Maersk-McKinney Moller Institute for Production Technology in Odense, Denmark.

Read more in the attached invitation. Download 2nd_international_symposium_on_new_technologies_for_childr.pdf

Posted by Lars Jannick Johansen on October 5, 2005 in Play | Permalink | Comments (2)

HOME: Presentation of the output

The HOME-presentation from INDEX: VIEWS SUMMIT is now available: Download HOME02.exe. You can also read more about the output here.

The idea of DOME.NU, OURA and HOME-SHARE were results of a collaborative design process in the HOME-team, and the creative leaders participating were:

Presentation• Flemming Lindeløv, Chairman, Royal Scandinavia Retail A/S (Denmark)
• Pernille Weiss Terkildsen, Health Expert, COWI (Denmark)
• Ravi Naidoo, Founder & Managing Director, Interactive Africa and Design Indaba (South Africa)
• Ron Pompei, Architect & Artist, Pompei A.D. (USA)
• Simona Maschi, Associate Professor, Interaction Design Institute Ivrea (Italy)
• Søren Merit, Business Developer (Denmark)

Next step is to collect input on the process and the results from the Views Summit, which is published in a Charter on November 8th. Until then feel free to comment on posts, the exhibition, awards... anything.

Posted by Malene Lyng Jørgensen on October 4, 2005 | Permalink | Comments (0)

INDEX: Views Summit outcomes - an overview

COMMUNITY: Redesign how we live together sustainably·         
Focus: How do we create a connection between the countries in the third world and the corporations and consumers in the Western world?

SOLUTIONS: Design(ER), PECA and Corporate Competition Principles.

1. Design(ER) (Emergency Room).
The handbook is created to people in emergency situations who are temporarily homeless. By using the handbook they can build and improve new homes. It consists of 50 housing designs and can be used no matter which part of the world you live in, whatever needs you have and which materials are available. The handbook consists solely of pictograms. The handbook is designed by well-known and up-coming designers and is published in three versions, where the luxurious platinum version finances the production and distribution of the third version, which is distributed for free.
2. PECA – a brand for a fair trade system.
In Spanish Peca means ’to spot beauty’ and is used to compare products on the global market. PECA is a certification system that guarantees the sustainability of a product. Every time a consumer considers buying a product he or she has the possibility of searching on a website to see whether a similar product carrying a PECA brand exists elsewhere.
3. Corporate Competition Principles.
This idea is a certification system for socially responsible corporations that partake in the solution of global problem definitions. The certification is based on a set of principle of responsible and sustainable production and ethics.

BODY: Redesign how we care for our personal health 
Focus: How do we improve children’s health?

SOLUTION: Healthy Harry

Healthy Harry is a health campaign for educational institutions and schools for children. The campaign is inspired by Harry Potter’s popularity and is build around different figures – Hungry Harry, Active Harry, Holistic Harry, Helping Harry etc. The different Harrys are each equipped with their own design that can be integrated in the things that children are already consuming and relate to their every day life. It can for instance be jewelleries, measuring the heart pulse, shoes changing colour when you move etc. The point is that Healthy Harry should function as a role model and motivator on how to eat and live healthy.

HOME: Redesign how we live at home and in our cities
Focus: How do we create home and community for the still more mobile people?


1. DOME.NU is an IT-based and virtual community that aims at facilitating the needs in living in a world where more and more people move around and experiences the world as being both global, local and individual. DOME.NU is a democratic platform where you can exchange experience, be inspired and get specific data about for instance a local area or a specific living situation. DOME.NU can also be used to for instance development of a housing concept in accordance to environmental needs.
2. The OURA concept consists of ’Our aura’ and is based on the idea that a house or a building through surface materials can reflect the mood and the activities in the house or at the front of the house. OURA has three aims: 1) To heighten the awareness about energi consumption, 2) through this to spread out the idea about shared resources in a housing complex and finally 3)advocates ‘New Beauty’: which can be perceived as a balance between aestethics and ethics, so the surface of the houses can become alive and important players in the local region.
3. HOME SHARE is about the changes that all people experience in their lives. In HOME SHARE you have the possibility of moving to other HOME SHARES in different parts of the world in accordance to the needs that your life demands. The concept does not just offer bricks and buildings, it also offers possibilities of copying aspects of your current home to the next: Smells, wallpaper etc. Furthermore, you can receive help in understanding payment of local taxes, bills an other activities that require local knowledge. Things that are important for you to feel at home in any new situation. Finally HOME SHARE helps with the integration in the new society by automatically inviting newcomers to receptions, wine tasting etc.

PLAY: Redesign how play enhances all of life
Focus: How do we engage children in the play development.

SOLUTION: Play Studio to improve life and create hope!

Play Studio is a global ’children congress’ as well as a virtual meeting centre where unengaged children meet role models their own age who motivates them to play together. Play Studios are both an annual children congress in all parts of the world, partly through an internet platform that aims at teaching unengaged children new characteristics, motivate them and bring them joy by playing. Play Studios consists of two coherent parts 1) Genes of play/ building blocks of play. Here play is viewed as the basis for community and coherence. Children learn traditional games and is taught how the game can be passed on to others. 2) Create your on new game. Through creativity and collaboration children is taught about playing, and how they themselves can become creative leaders one day. They are also part of creating new games that can be distributed to corporations in a joint venture between locale and global business partners. Through this the children’s own ideas to playing finances the project.

WORK: Redesign how we work and learn
Focus: How do we help people to navigate in a continuous challenging labour market?

SOLUTIONS: Navigator and Gateway

1. Navigator: As an active worker in a changeable world you don’t know what will happen in five or 10 years or where you will be working. Navigator is a seminar that enables you to discover new perspectives in life that will help you see more possibilities – even if you for instance have been unemployed for a period of time.
2. Gateway: Gateway is an educational point system. At birth every one is given educational points that can be used whenever they feel like it or have the need to learn something new. It can be used in a sports club, at a high school, university or at an internship in a corporation. Corporations can also exchange points with other corporations. The idea is to develop a flexible educational system based on the idea of lifelong learning.

Posted by Lars Jannick Johansen on October 4, 2005 in Views on Design & Innovation | Permalink | Comments (0)

Healthy Harry program

Stories from the future and statistics form today.
Goals, pathways and strategies...

- have a look on the slides from the BODY-presentation
Download BODY.pdf... 2.7Mb

Posted by Johannes Rauff Greisen on September 30, 2005 in Body | Permalink | Comments (0)

Interview: Ivy Ross


Ivy Ross is currently the Executive Vice President of Design and Development for Old Navy, Gap, Inc. Ross is responsible for all products, across all categories and customer segments. In addition Ross is a key member of the leadership team that is looking to constantly evolve the brand experience as well as future growth opportunities for the corporation. Ross’ education was in design and psychology and included time at The Harvard Business School.

Ross was a founding partner of two independent design firms and a retail store. She has a proven ability as a design leader and also possesses a strong sense of business management. She is a world-renowned artist. Ross’ innovative metal work in jewelry is in the permanent collection of 12 international museums, including the Smithsonian in Washington D.C., the Victorian Albert Museum in London and the Cooper Hewitt Museum in New York City, among others. A winner of the prestigious National Endowment for the Arts grant, Ross has also received the Women in Design Award and Diamond International award for her creative designs.

Click here to see the interview. Just select the video by clicking the picture of Ivy Ross on your right side.

Posted by Jacob Bøtter on September 29, 2005 in Views on Design & Innovation | Permalink | Comments (10)

Interview: Jørgen Rosted


Jørgen Rosted serves as director of FORA, an independent research unit under the Danish Ministry for Economic and Business Affairs. Jørgen Rosted has been one of the most influential policy advisors in Denmark over the last two decades. Mr. Rosted has served as Permanent Secretary in the Danish Ministry of Business Affairs and has held a number of leadership positions in the Danish Ministry of Finance, for three years as the Director of the Economic Department.

Click here to see the interview. Just select the video by clicking the picture of Jørgen Rosted on your right side.

Posted by Jacob Bøtter on September 29, 2005 in Views on Design & Innovation | Permalink | Comments (0)

Interview: Jørgen Vig Knudstorp


Jørgen Vig Knudstorp has since 2004 been the CEO of the LEGO Group. LEGO play materials allow children of all ages to be creative in a systematic fashion that expands the boundaries of their imagination. Jørgen Vig has a Ph.D. in business economics concentrating on strategy and business development; topics that he has continued to work with as a consultant with McKinsey & Company, and since 2001 in LEGO Group.

Click here to see the interview. Just select the video by clicking the picture of Jørgen Vig Knudstorp on your right side.

Posted by Jacob Bøtter on September 29, 2005 in Views on Design & Innovation | Permalink | Comments (0)

Interview: Tony Lai


The INDEX: Views Summit is over now, but we have got tons of interviews to digitalize and upload. We recently uploaded an interview I made with Idea Factory's CEO and Managing Director Tony Lai.

Tony Lai is an emerging thought leader on business innovation and its changing systemic roles in corporate transformation, competitive strategy, strategic planning and organisational development.

Through a successful buy-out of the global company, Tony has been the Managing Director/CEO and Senior Partner of The Idea Factory, an innovation business that was founded in San Francisco in 1996. He set up the Asia Pacific HQ in Singapore in June 2001, which has since become the Global Headquarters. The Idea Factory consults and facilitates businesses and government institutions on their strategies for innovation as a critical component of competitiveness. Some of the organizations which Tony has personally consulted, and facilitated are Levis Strauss & Co. Asia Pacific, Abacus Travel, Pan Asia Paper, Accenture Singapore, Maybank Sdn Berhad, Microsoft, Media Development Authority Singapore, National Arts Council and the Institute of Systems Science.

Before The Idea Factory, Tony had accumulated extensive experience in the areas of innovation and transformation at the national/country level in tourism and human resources. Over a period of 6 years, Tony headed corporate development at the Singapore Ministry of Manpower and was involved in corporate planning with the Singapore Tourism Board.

Concurrently, he is a Board Member of the Singapore Human Resource Institute and the Singapore International Foundation.

Click here to see the interview. Just select the video by clicking the picture of Tony Lai on your right side.

Posted by Jacob Bøtter on September 29, 2005 in Views on Design & Innovation | Permalink | Comments (0)

Harry Pots Health on the agenda

Day 3 afternoon

Spetches welcoming the invited guests and the participants of the index views to the Official Views Presentation.
Ideas, plans and stratgies will be released.
The hope is that the presentation will give spectators and the public inspiration for working methods and also concrete innovative projects.
- the outcome of this event is open source.
From the exibitionhall we continue to the conference room. The cocoons has been opened and now their inside creates a continous tableau of five different projects representing the five categories.

The Body group is the last group to present, and because of the very engaged presentations timescedule has slipped a bit but in spite of some spectators has left, the group manages by performance and graphics to lift the atmosphere and SHOW the concept...(do not tell it...)
First the relevance of kids is being nailed to the wall.
Then a tool to understand kids is presented: A 24hour clock could be used as a cultural probe to learn what needs to be done within a certain culture.
A strategy and a framing contacting authorities and schools, makes it possible to introduce the darling HEALTHY HARRY.
He is E N G A G I N G ,  E N T E R T A I N I N G   and  F U N...
Hungry Harry deals with eating, Active Harry with exercise, Holistic Harry with soul balance, Helping Harry with ... yes, right guess.
This Palette of Harries is equipped with various desings to be integrated in childrens daily life, so as shoes that change coulour when moved, jewelery that measures heartbeat and gets shining, gadgets, posters, clothes - All things that children already consume and relate to but designed so it
Healthy Harry will be introduced to the children througout varios channels, and as a role model he motivates them to improve healt now and in the future by changing habits of eating and exercising.

After the presentations people mingle and talk and exchange buisness cards.
Some agreements are made to take projects further - among others Healthy Harry.

Posted by Johannes Rauff Greisen on September 29, 2005 in Body | Permalink | Comments (6)