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« links for 2005-08-05 | Main | Successful User Experiences »

Making Meaning: The Business of Experience Design

Few weeks back I started a conversation about "Meaning" in design and innovation processes. Personally I did take big a step forward in my own sense-making when reading the different comments.

Now I find out that Steve Diller, Nathan Shedroff, and Darrel Rhea has written a book about EXACTLY "Meaning" - Making meaning: The Business Business of Experience Design.

The biggest driver for experience is innovation. Companies believe that  if they pay more attention to the experience, they will find new opportunities to innovate their offerings in ways that are both beneficial and desirable by customers. Often, the missing piece preventing companies from truly  innovating is an understanding of the customer experience in the fullest sense. The distinctions most people make about experience border on superficial. While it is useful to know that customers are responding to an experience, little rigor is applied to distinguish valuable from trivial experiences people seek.

I'll buy the book right away :-) - I'll let you know what I think.

Do you know of any other books in this specific field?

Posted by Hans Henrik H. Heming on August 5, 2005 in Experience design | Permalink

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Comments

Very interesting!

Just a thought: maybe it is "meaning" that bridges the gap between "Brand Promise" and "User Experience". If the experience is designed in a proper manner the customer feels that the promise has been fulfilled. If the promise has been carefully defined the customer has recieved more value then he/she has paid for...

Then the question is; how do you create and embedd that meaning in the experiences you design? For that I guess I'll have to buy the book too :-)

Posted by: Magnus Christensson | Aug 5, 2005 5:03:28 PM

hi all.. just discovered this site and maybe its already been brought up but thoughtless acts? is a book by jane fulton suri and IDEO that invites us to notice and observe the subtle and amusing ways people react to their surroundings. to me, its these kinds of observations that can separate us from designing superficial or forced 'experiences' from genuine design. we just have to listen.

http://www.thoughtlessacts.com/

preview of the book is available there...

Posted by: sarah | Aug 5, 2005 8:23:46 PM

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