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Open Sauce
As Hans mentioned I also attend Reboot and right now the Open Sauce workshop (also here). It's related to open source marketing and their is a discussion about how people collaborate. Which rules we aply to collaboration (this is especially interesting if the participants are free to participate which is not really always the case in a corporate setting).
Is it relevant (is it possible) to be in control of a collaborative process or is it more relevant (and likely) that you settle for a role where you effect the result. How do you get a company to let go of this control?
The "command and control model" is the way marketing has always worked (and still is). In today's business environment (the same mechanics that makes "new design", customer driven innovation etc. relevant I guess) this model is viable anymore. It just dont pay off!
This is really interesting! Check this out!
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Listed below are links to weblogs that reference Open Sauce:
» More Reboot from Modern Marketing - Collaborate Marketing Services
In Open Sauce Live we use games (as well as case studies and applications) to explain how collaborative marketing can be so powerful. [Read More]
Tracked on Jun 13, 2005 6:11:49 PM
» More Reboot from Modern Marketing - Collaborate Marketing Services
In Open Sauce Live we use games (as well as case studies and applications) to explain how collaborative marketing can be so powerful. [Read More]
Tracked on Jun 13, 2005 7:07:12 PM
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